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MONITORING OF CONSUMER ATTITUDES TO MEDICINES

https://doi.org/10.17749/2070-4909.2016.9.3.049-052

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Abstract

Objective. Comparative analysis and monitoring of the population’s attitude to medicines through an assessment of their consumer qualities by visitors of pharmacies.

Materials and Methods. Conducted two sociological survey thru the original questionnaires in 2002 and 2015 among pharmacy customers. Each survey included 380 respondents living in the cities of Central Russia. During the interviews, respondents were asked, among other things evaluate the 13 influencing their choice of consumer qualities of medicines. Six of these qualities characterize the pharmaceutical features and merchandising options are seven parameters of medicines. Statistical analysis used a set of indicators of variation statistics, ranking, rank correlation.

Results. Ratings of consumer qualities of medicines are obtained for the studied years and changes in the whole period of monitoring. We have identified the priority characteristics of medicines which are essential for consumers, in particular: efficiency, clear information on the package, low cost, minor side effects, convenient way to receive.

Conclusion. The revealed features of consumer attitudes to medicines should be taken into account pharmaceutical workers in information and consultative dealing with pharmacies visitors.

About the Authors

N. B. Dremova
Kursk State Medical University of the Ministry of Health of the Russian Federation, Kursk, Russia
Russian Federation

MD, Professor, Head of the Department of Pedagogy, Kursk State Medical University of the Russian Health Ministry Address: ul. Karla marksa, 3, Kursk, Russia, 305041. tel.: +7(471)2584855



N. P. Yaroshenko
FSBEI HE I.M. Sechenov First MSMU MOH Russia
Russian Federation

PhD, Associate Professor of the Department of Management and Economics Pharmacy, First Moscow State Medical Sechenov University of the Ministry of Health Russian Federation. Address: ul. Trubetskaya, 8, str. 2, Moscow, Russia, 119048. tel.: +7(495)6562757



N. I. Afanaseva
Kursk State Medical University of the Ministry of Health of the Russian Federation, Kursk, Russia
Russian Federation

Postgraduate of the Department of Pedagogy, Kursk State Medical University of the Russian Health Ministry. Address: ul. Karla marksa, 3, Kursk, Russia, 305041. tel.: +7(471)2584855



S. V. Solomka
Kursk State Medical University of the Ministry of Health of the Russian Federation, Kursk, Russia
Russian Federation
PhD, An Independent Business Consultant (Moscow, Russia). tel.: +7(495)2255762


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For citation:


Dremova N.B., Yaroshenko N.P., Afanaseva N.I., Solomka S.V. MONITORING OF CONSUMER ATTITUDES TO MEDICINES. FARMAKOEKONOMIKA. Modern Pharmacoeconomic and Pharmacoepidemiology. 2016;9(3):49-52. (In Russ.) https://doi.org/10.17749/2070-4909.2016.9.3.049-052

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ISSN 2070-4909 (Print)
ISSN 2070-4933 (Online)